“How can fast growth be ethical?”

This particular question came up on Chloë Thomas’ eCommerce MasterPlan podcast and I found it so incredibly interesting that I had to share it and my response to it (as well as the podcast itself).

The truth is, people who ask that question usually have deep-seated fears around money and sales.

I mean, let’s look at the premise of that question –

“How can making a lot of money by selling a lot product be anything close to ethical?”


Maybe because selling product and making money isn’t unethical, no matter the scale?

This is where most women go wrong. And I know that this is true because of the 5,000 sales calls I did in 2019, this belief showed up again and again and again and again.

And again and again and again.

And again.

And again.

And again.

Yeah, you probably get the point – but seriously, AGAIN and AGAIN!

Here’s the thing –

Growth and sales is a simple exchange of value.

And while you believe it’s evil or corrupt or unethical, you will never be successful in growing your business. Because sales is growth and growth is sales – you can’t do one without the other.

I think for me, one of the most important distinctions I had in 2019 was what product businesses really sell.

  • They don’t sell product… well, they do but that’s just the surface of what they do.
  • What product businesses really do is help people be more of who they want to be.

They sell a service, because the customer actively engages in a transformation THEY WANT TO HAVE.

Fast growth and scale in a product business is only possible through the best kind of sales – an equal exchange of value to people who CHOOSE to engage.

Which is to say, it’s the only kind of sales.

And it’s about as ethical as you could want anything to be.